At Novelink, your privacy matters. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website or use our IT services. We comply with all applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), EU GDPR, and other international privacy regulations.

1. Information We Collect

We may collect the following types of personal and non-personal information:
• Personal Information: Name, email address, phone number, company name, job title, billing information, and other identifiers you provide when contacting us or using our technology services.
• Technical Data: IP address, browser type, operating system, device information, and browsing behaviour through cookies and analytics tools.
• Usage Data: Pages visited, time spent on pages, navigation paths, and referral sources from our IT solutions website.

2. How We Use Your Information

We use your data to:

• Respond to your inquiries or support requests for our IT consultancy services
• Provide, improve, and personalise our digital services and technology solutions
• Send newsletters, updates, or marketing communications (with your consent)
• Manage billing, transactions, or service agreements for custom software development
• Analyse website usage and enhance user experience
• Comply with legal obligations or protect our legal rights

3. Legal Bases for Processing

We process your personal data based on:
• Consent – When you voluntarily provide your information or opt-in for communications
• Contractual necessity – To fulfil obligations under a service contract
• Legitimate interest – For business operations such as marketing or analytics
• Legal obligation – When required by law or authorities

4. Data Sharing & Disclosure

We do not sell your personal information. However, we may share data with:
• Service providers and partners for website hosting, analytics, email delivery, and marketing tools
• Legal authorities when required to comply with applicable laws or legal processes
• Business transfers, such as mergers, acquisitions, or asset sales

5. International Data Transfers

As a UK-based IT company working with global clients, your data may be transferred to and stored outside the UK/EEA. We ensure all transfers comply with applicable data protection laws and use safeguards such as Standard Contractual Clauses (SCCs) or equivalent frameworks.

6. Data Retention

We retain your personal data only as long as necessary for the purposes outlined above, or as required by law. When no longer needed, your data is securely deleted or anonymised using secure data practices.

7. Your Data Protection Rights

Under applicable laws, you have the right to:
• Access the personal data we hold about you
• Request correction or deletion of your data
• Object to or restrict processing
• Withdraw consent at any time (where applicable)
• Lodge a complaint with a supervisory authority
To exercise your rights, contact us at: privacy@novelink.co.uk

8. Cookies & Tracking

We use cookies and similar technologies to improve site functionality, track usage, and deliver targeted ads. You can manage your cookie preferences via your browser settings or our cookie consent banner.